It is widely recognized that Canadian children are lacking adequate levels of Omega-3 fatty acids. NOW® offers this unique fish oil supplement with natural fruit flavour and a fun fish shape that kid’s are sure to love. NOW® utilizes a unique and patented encapsulation process that incorporates natural fruit flavours, xylitol (a natural sweetener) and cellulose into this, fish-shaped capsule shell to make a great tasting and smelling nutritional supplement that is easy to chew and swallow. We utilize only cold-extracted and purified BioPureTM tuna oil in the natural tryiglyceride form, offering enhanced absorption. With a naturally high DHA content and our extensive quality and purity testing, this product is sure to be a favourite among parents as well.